Renewed Partnership & Awareness Campaign Encourages Designated Drivers
CHICAGO, IL. – Illinois State Police (ISP) and Anheuser-Busch today announced their continued and renewed commitment to promote the use of designated drivers by motorists on the first day of spring. The public awareness campaign kicks off for a second year with ten billboards along interstate highways in metropolitan Chicago and along the Illinois-Missouri border in East St. Louis.
The billboards serve as a reminder for adults to take responsibility while driving and thank motorists for using or being a designated driver. As part of the renewed partnership and awareness campaign, Anheuser-Busch is adding additional billboards throughout the state in advance of the busy spring and summer driving season.
More than 70 percent of motorists glance at messages on roadside billboards, and the brilliant appearance of these billboards with digital technology is a visual cue for thousands of motorists and passengers who drive past the billboards on a daily basis.
“The Illinois State Police applauds Anheuser-Bush for being a great corporate leader and community partner on such an important message,” said ISP Director Hiram Grau. “This renewed collaboration will help reinforce to every Illinois motorist that driving is a serious responsibility and knowing when to designate a driver is just as important,” added Grau.
Anheuser-Busch has partnered with 10 states to implement safe-driving billboard campaigns since 2002.
“Anheuser-Busch and the Illinois State Police are once again thanking adults who celebrate responsibly and designate a driver,” said Bill Bradley, senior director, Corporate Social Responsibility, Anheuser-Busch. “We hope the billboards remind motorists to be careful, especially as warm-weather holidays approach. These are our roads, and we all have a responsibility to help keep them safe.”
A high-resolution image of the billboard is available upon request.
More data is available at www.alcoholstats.com and www.anheuser-busch.com/our-responsibility.