A. Roll Call—Special Agent Derrick Taylor, Illinois State Police
State Representative Andre’ Thapedi
State Representative Dennis Roboletti (via teleconference)
Kane County Sheriff Patrick Perez
Cook County Sheriff’s Police Sergeant Steve Zepeda for Deputy Chief Mike Smith
Deputy Attorney General Michael Hood
DuPage County State’s Attorney Joseph Birkett
Chicago Police Department Chief Ernest Brown
B. Vote to adopt April 26, 2010 meeting minutes.
The vote was motioned by Deputy Attorney General Hood and seconded by Chairman Brown . The minutes were then adopted.
C. Vote to adopt June 2, 2010 meeting minutes.
The vote was motioned by Deputy Attorney General Hood and seconded by Sheriff Perez. The minutes were then adopted.
D. Chairman Brown announced the scheduled guest speakers, Mike Ivers of Good City, and Annette Holt of the Chicago Fire Department, were unable to attend the meeting due to scheduling conflicts. An attempt will be made for them to present at the next meeting.
E. Guest speaker Janet Webber – presentation on marketing campaigns
“Shifting the Perception of our Gun Culture” was the title of the presentation on marketing concepts for the IGTTF. How do we engage the community? How do we turn reckless gun ownership into a social stigma? How do we change perceptions – guns don’t make you safer. One effective way is to use social media, such as Facebook, Twitter etc.
The IGTTF needs to identify the target group – legal gun owners, those involved with gun owners (i.e. women), and those considering a gun purchase.
Engage and empower – provide information and choices when dealing with firearms.
Statistic: 80 percent of women killed by guns were by someone they knew.
Making the statistics mean something is where we start. Start with media in public areas (i.e. ‘L’ platforms, bus stops etc.). Ms. Webber presented numerous ad examples for the IGTTF during her PowerPoint presentation. The slogan used was ‘Arm Yourself With The Facts’ followed by statistics.
An ad example to go with the slogan: Arm yourself with the facts - “Your man keeps a gun and you feel safe – Hello? Fact – of women murdered by a gun, more than 80 percent were wives, girlfriends or ex-wives of the offender.”
Define goals and call to action. Develop strategic plan and an advertising budget. Study the issues and proposed target groups. Develop compelling messages. Take a look at 360 degree advertising, which involves ideas beyond paid media (i.e. television advertising is very expensive). Focus on web/social media and neighborhood centers.
Also involve schools with ad campaigns. The IGTTF may want to consider involving the art community, seeking corporate sponsors and celebrity spokespersons (i.e. Jennifer Hudson).
Representative Thapedi asked Ms. Webber how the new Supreme Court ruling, which overturned the gun ban in the city of Chicago, will impact the statistics provided by Ms. Webber and the IGTTF’s approach to community outreach. Ms. Webber indicated it would be beneficial to our ad campaign/community outreach as a result of the public attention garnered due to large scale media coverage. Many people are upset by the ruling and would be more likely to become involved. Chairman Brown added it will be more important to focus on responsible gun ownership. Brown felt gun ownership would be on the rise with the new Supreme Court ruling.
Representatives Thapedi and Roboletti indicated they would do whatever they could in the General Assembly to get the community outreach piece to work.
F. Open Discussion by Membership - Community Outreach
Chairman Brown expressed the need to change the paradigm on gun ownership. Law enforcement can no longer arrest ourselves out of the gun violence problem. Chairman Brown also stated Jennifer Hudson had expressed her interest in being a spokesperson for the IGTTF ad campaign.
Representative Roboletti stressed the importance of writing consistent legislation comprised of one piece for the entire state and not just for the city of Chicago.
Illinois State Police Lieutenant Colonel Marc Maton inquired about the idea of sending out a brochure with all issued FOID cards. Sheriff Perez liked the idea of sending out a brochure and possibly focusing on the theme of ‘locking up all weapons’.
Chairman Brown asked Special Agent Taylor to draft a letter from the IGTTF to all gun manufacturers reference the inclusion of gun locks with all gun sales.
Representative Thapedi suggested we recognize the audience we are addressing. To be effective, the message to the residents of the city of Chicago must be different than that delivered to those in southern Illinois.
The possibility exists as more seek to own a gun that the ISP may see an increase is the issuance of FOID cards.
G. Ethics Training Reminder-Special Agent Derrick Taylor, Illinois State Police
In accordance with the State Officials and Employees Ethics Act (5 ILCS 430/5-10), Special Agent Taylor reminded all members present that the state of Illinois Ethics Training must be completed and returned to the Illinois State Police, Division of Internal Investigation as soon as possible if it has not already been completed under another board or commission.
H. Next Meeting/Agenda
Chairman Brown proposed the next meeting be held on August 18, 2010 at 2 p.m., at the same locations. All members present concurred. Agenda items proposed for the next meeting are community outreach, cross jurisdictional training, the prosecutor’s resource guide being created by State’s Attorney Birkett and database compliance.
A motion to adjourn was made by State’s Attorney Birkett at approximately 3:10 p.m. The motion was seconded by Sheriff Perez and all other members present concurred.